Promo app
Turn-key renovation of an advertising mobile app for iOS and Android platforms and creation of a functional administration panel to ease the process of organizing successful promotional actions.
- Custom software development
- 2020
- Industry: Productivity, Entertainment
Initial Task
Description
A Saudi Arabia’s leading beverage producer requested to renovate an advertising mobile app for iOS and Android platforms.
Touchlane team was responsible for the full cycle of development, including backend rework and migration to a realtime database, Mapbox integration (hotspots, clusters, interactive search and more), barcode scanning, modern UI integration and creation of the web administration panel.
The Client needed the mobile app to run monthly promo among its customers. The users were supposed to compete with each other by purchasing the Client’s production, scanning juice packages in designated Client’s hotspots, and collecting points in order to get valuable prizes.
Technology stack
Mobile
Web
Challenges
The Firebase Operational Limitations
Since the Client requested that all processes will be based on the Realtime Database which is quite slow and expensive in operation, our developers were to come up with a solution to optimize the operation velocity as well as make the system more cost-efficient.
Integration with Mapbox
Our full-stack engineers were to set up a high-performance integration, meeting all Mapbox regulations. The integration would provide the opportunity to put the app’s hotspots on the map and track the observance of the promotion terms. Plus, detailed hotspots clusterization and interactive location search were also to be implemented.
Integration with Tetrapak
Provided that Tetrapak prints all the barcodes on juice packages and stores the information about the barcodes in their database, Touchlane specialists also needed to set up the automatic search of the barcodes scanned by the app to provide its accurate functionality.
Workflow
Overall Result
The customer’s mobile app was successfully released for iOS and Android and accurately integrated with the user-friendly administration panel.
Our developers managed to implement a vast stack of technologies, optimize the operational flow more than 10 times, delivered signature end products as well as helped the Client to significantly cut on expenses.
The service is intended to engage customers to take part in advertising promos, thus boosting the Client’s brand awareness and product sales.