What is a white label app and how to use it effectively?

Intro

To compete in the saturated digital market, it is vital for businesses to establish a robust internet presence. However, creating a custom app can be too costly and intricate. White label apps may be the alternative, particularly for those striving to get into the mobile app market quickly and affordably without sacrificing functionality or quality. 

The mobile team at Touchlane examines white label apps, explains their advantages, and shares implementation examples.

A white label app: what is it?

To put it simply, a white label app is a pre-constructed ready-to-use application for a smartphone. A third-party company develops it, although businesses are free to add their own features, colors, logos, and symbols. 

With white labeling, companies can rapidly make and release a native solution with an original set of features because they are fully adaptable, reasonably priced, and quicker to build. 

Key characteristics 

If you compare white label apps to custom-developed apps, the former will have a number of distinctive features:

• Rebranding. You may completely customize a white label application employing various elements that represent your company.
• Pre-built functionality. Numerous tools found in white label apps are typical throughout industries. 
• Reselling potential. White label app providers build them to be a versatile foundation that could be individualized and resold to several customers.

White label application types

White label applications come in two primary categories, namely single- and multi-tenant.

Single-tenant apps are built for specific companies. Such apps provide a dedicated instance for each client, which allows for greater adaptability, tailoring the app to specific preferences. While single-tenant applications may offer a user experience that is more personalized, they usually have longer development timelines and often require higher initial expenses. 

Multi-tenant apps cater to several clients from a single instance, sharing the infrastructure and core features. While this approach can be more economical and quicker to deploy, it may limit modification alternatives. Your company can typically modify branding elements, but core features are generally shared across all users.

Ultimately, the decision between single- and multi-tenant apps comes down to the particular demands of the company. Take into account budget, time restrictions, and customization.

Benefits of using a white label app

Cost- and time-efficiency

White label mobile apps are a budget-friendly option compared to custom-built ones. Not only do they save money upfront, but they also cut down on ongoing costs. You won’t need a big team of developers or expensive equipment to keep the app running.

White-label apps are a shortcut to a mobile app. They are already built, so businesses can just add their own branding elements. This means they can get their app up and running much faster than starting from scratch, shortening the time-to-market.

Simple customization

White label business apps are like a blank canvas for businesses to paint their brand’s story. Companies can incorporate elements of their brand into the app to provide users a genuinely customized experience that appeals to them.

Scalability

White label apps are incredibly adaptable, growing alongside businesses with no need for major overhauls. This flexibility allows businesses to swiftly diversify the range of services they provide by adding new functionalities. The enhanced value proposition can attract and retain customers.

White label provider’s maintenance and support

Typically, all upkeep requests, help requests, and upgrades are handled by the white label supplier.

How to select the best white label mobile application

To find a white label mobile app that works for your company, we recommend taking into account several factors:

1. Fit for the industry. Select an app that fits your industry’s and your company’s requirements.
2. Opportunities for customization. As we already mentioned, white label apps are usually highly customizable. However, you still need to make sure the app has the capacity for modification you need to make it consistent with your brand.
3. The app’s functionality. Examine the features of the app to make sure they suit your demands as a business. Select an app that allows you to freely add or change functionality. 
4. Space for growth/scalability. If you plan to expand your business at some point, pick an app that can grow with your business by taking its potential for expansion into account.

App provider’s reputation. Assess the reputation of the white label provider by reading reviews and customer endorsements from other companies. Use company directories like Clutch or GoodFirms for your research.

Effective strategies for using a white label app

So, you have decided to use a white label application to expand your reach and offer new services to your customers. Below are the most effective tactics to use your white label app. 

Ensure the app complements your brand

Make your app uniquely yours. Customize its design, colors, and overall aesthetic to align with your brand identity. Use your logo, fonts, and messaging to create a cohesive experience. A consistent user experience can enhance brand loyalty and leave a lasting impression on your customers.

Identify and add core features

Focus on what matters most. Identify the key features your customers need and make sure they are included in the base app. You can also add unique features to set your app apart and give customers something they cannot find anywhere else.

Market and promote the app

Get the word out. Figure out who your customers are and how to reach them. Create marketing messages that show how your app can help them. Use a variety of channels, like social media and ads, to reach them where they are most likely to see your message.

Monitor and analyze the app’s performance

Keep track of what is working. Watch how many people are using your app, how often they use it, and how long they stay. Use this information to improve your app and make smart decisions. Try different things to see what works best for your customers.

Consider monetization strategies

Think about how to make money. You could charge people for extra features, show ads, or ask them to subscribe for ongoing access.

! Find out about app monetization in Touchlane’s monetization guide.

Examples of white label implementations 

Some of the biggest names in tech offer to white label their products. These range from white label games white label games to CRMs. 

HubSpot might be one the most renowned industry names to offer white labeling, with its email marketing software. If you collaborate with the company, you are entitled for specific benefits, such as additional assistance and invitations to events. Additionally, you may build personalized dashboards and add branding to the software.

Salesforce supplies white label products to entities that need to handle their customer data. Their Service Cloud White Label solution is utilized across multiple industries and can be fully customized.

Slack enables various development teams to purchase its chat app software for rebranding and marketing it to their clientele. As a result, these teams are able to supply their clients with a well-liked, pre-made solution instead of having to create it from the ground up.

It is worth noting that some companies have private label software but rarely share this information openly. If a solution piques your interest, it might be beneficial to contact the sales team to check for white labeling options. 

Conclusion

White labeling offers a disruptive opportunity for any company looking to break into the mobile application space. Using personalization and pre-existing features to properly match your business’s identity can save the headaches and costs involved in producing a new app.

Interested in white label app development? Touchlane’s team is here to assist you in the procedure. Contact us today for a quick chat and see how a white label app can advance your business idea to new heights.